my work

Here you’ll find a selection of my recent projects with artists and creative brands. Each work reflects my approach to personal branding, digital marketing, and creative strategy — always focused on making artistic voices stand out and connect with the right audience.

  • +7,000 organic followers in 4 months
  • Complete brand creation and personal branding strategy
  • Website design and development
  • Visual identity design tailored to his artistic brand
  • Consistent style guide applied across digital platforms
  • Strengthened online presence through cohesive branding
  • Production of high-impact promotional videos
  • Visual storytelling aligned with brand identity
  • Increased engagement and visibility for events

BRANDS WORKED WITH

Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Your brand could be the next success story.
Collaborations that speak for themselves.
Collaborations that speak for themselves.
Collaborations that speak for themselves.

Objective: Increase brand visibility on social media, starting from a stagnant community of only 300 followers and with no paid advertising budget.

 

 

Strategy: I led the creation of a graphic carousel featuring everyday, emotional phrases paired with a minimalist design that was easy to share and directly appealed to cultural pride. The key was blending local language with impactful visuals to encourage identification and engagement.

 

 

Results: The content went viral: over 227,000 shares, more than 31,000 reactions, and growth from 300 to 27,000 followers in just a few weeks, all without ad spend. Even after more than 10 years, the content still generates organic interaction.

DIRECTV Sports | Copa América 2019 Digital Success

Objective: Enhance digital coverage of Copa América through impactful content that would generate engagement across Latin America.

 

 

Strategy: I was part of the official Content House in Colombia, producing real-time narrative content. The approach included memes, stats, and reactions to keep the conversation alive and aligned with each moment of the tournament.

 

 

Results: The campaign generated more than 6 million impressions, with peaks of 20,000+ interactions per post, and increased the account’s overall engagement rate by 35% during the tournament.

Objective: Boost engagement and strengthen digital positioning while maintaining the brand’s irreverent style for a young and competitive audience.

 

 

Strategy: I contributed to content management, safeguarding and reinforcing the brand’s identity across platforms.

 

 

Results: Posts surpassed 30,000 likes, significantly amplifying organic reach and positioning WOM as one of the most talked-about brands in its segment.